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4, the airdate of the delayed finale, immediately followed by the premiere of The World Beyond. That steady drumbeat resulted in millions of views over the long pandemic months leading up to the big day–Sunday, Oct. So how did AMC keep TWD fans engaged and excited as they awaited fresh episodes for almost six additional months? Instead of going silent or recycling old content, the network harnessed social video to share teasers, virtual hangouts and trailers for the upcoming spinoff series The Walking Dead: The World Beyond. Like many shows, AMC’s hit series The Walking Dead suffered its season 10 finale, originally slated to air on April 12, was delayed until October due to halted post-production. COVID-19 turned the entertainment world upside down almost overnight in March, leading not only to the suspension of live sports and other tentpole events, but virtually all TV and film production as well.